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《长城对话》新闻IP研讨会｜颜谙：新闻IP出圈破圈靠什么？_我的网站

A |     (ECNS) -- For Vitaly, a Chinese language teacher at Russia’s Higher School of Economics, textbooks tell only part of the story.    Born in 2002, Vitaly has found a creative way to engage his students with the language: AI-generated short dramas and Chinese pop culture.        “I watch Chinese AI short dramas to improve my own language skills, and I bring that same creative approach into the classroom,” Vitaly said.    By drawing on the fast-paced and engaging format of short videos, he helps students understand grammar and vocabulary in a more accessible and memorable way.    This summer, Vitaly led more than 80 Russian translation students to Changchun, Jilin Province, for a month-long study program at Jilin International Studies University.    Beyond the classroom, he encourages students to immerse themselves in contemporary Chinese youth culture, from collecting popular blind boxes to sampling local food at night markets.    Fluent in Chinese and familiar with everything from idioms and classical prose to the latest internet slang and memes, Vitaly believes that experiencing China firsthand is one of the best ways to understand the country.     By combining classroom learning with digital trends and everyday cultural experiences, he hopes to inspire a new generation of translators and help strengthen cultural exchanges between China and Russia.    (By Helen Mo, intern Lin Qiaochu)                    。

B |     8月15日，长城新媒体集团举办《长城对话》新闻IP研讨会。

C | 人民日报社《新闻战线》杂志总编辑赵永平，凤凰卫视集团编委、凤凰网副总裁、总编辑吴晨光，中国日报网闻颜闻工作室主理人颜谙三位传媒界专家和媒体人应邀出席，围绕品牌栏目建设、新闻IP打造等议题展开深度交流与对话。当谈到新闻IP出圈破圈靠什么时，颜谙提出要从选题和视觉风格上入手，打造节目的专属辨识度。（长城网·冀云客户端记者 康紫祎 刘梦妍）。

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